Visual identity for Pedestal, a danish design company producing contemporary, universal TV stands and screen accessories. The logo was designed to celebrate the bended shapes of the products and making it useful as a lettermark as well was important to have brand recognition on small products like cables and other accessories. The colourful noise is a digital translation of an analogue reference inspired by an era when TV’s looked their best. Typeface, FK Display & Suisse Int'l. Done at Barkas. 

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